We're Huzi and Jess - The creators behind Creative Scoop and Florence James Collective.

We're photographers, business partners and partners in crime.

We shoot, style, design, direct, teach, and occasionally eat the props. From commercial campaigns to full creative courses. We’ve turned our obsession into a profession.

and if it's not half obvious, we're little bit obsessed with dessert.

Our Journey

Where it began
We started in our parents garage with a whole lot of trial and error. It wasn’t glamorous, but it was ours, and it lit the spark.
Where we went
Over time, that spark turned into a full-blown creative business. We launched a studio and built a production team.
How it's going
We’re sharing everything we’ve learned from lighting to pricing so you can skip the guesswork and start creating work you’re proud of.
Where it began
We started in our parents garage with a whole lot of trial and error. It wasn’t glamorous, but it was ours, and it lit the spark.

We had big dreams

From humble beginnings, we always knew we wanted to pursue our creative passions. The thought of getting paid to take photos seemed so out of reach.

Where we went
Over time, that spark turned into a full-blown creative business. We launched a studio and built a production team.

From garage to global

What started in a garage with DIY setups turned into a full-blown production studio. We built Florence James Collective, launched Propsyland, and worked with brands across the world. We didn’t have a roadmap, just late nights, too many coffees, and a lot of problem-solving. Every job taught us something new (usually the hard way), but it made us who we are.

How it's going
We’re sharing everything we’ve learned from lighting to pricing so you can skip the guesswork and start creating work you’re proud of.

Sharing the Scoop

Now, after 8 years of experience, we get to teach what we’ve learned and we're paying it forward. Creative Scoop was born to give other creators the shortcut we never had — with all the real-life workflows, styling tricks, lighting setups, and business systems we wish someone gave us years ago. We’re still learning, still growing, and still obsessed with making cool stuff, and we can’t wait to help you do the same.

1,000s of Photos Created

Creating content that’s helped generate millions in revenue for our clients.

7-Figure Studio Built from Scratch

What began in a garage is now a full-service production house.

Trusted by Global Brands

From start-ups to household names — we’ve helped them all show up better online.

Florence James Collective

Explore some of our favourite shots

We started Florence James Collective 8 years ago in our parents’ garage — and built it into the creative production studio it is today. From humble beginnings to global campaigns, we now create bold, elevated content for brands around the world.

Brands we've been honoured to work with

Explore our blog

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