So you want to be a full-time content creator? Yay!
But let me save you a year of trial, error, and mild identity crises. This blog isn't for the faint hearted, I am being raw, real and honest about what it's ACTUALLY like to be a content creator.
Here are six things no one tells you:
1. You will work harder than you ever did in a 9–5.
Yes, it’s your dream job. No, that doesn’t mean it’s easy. Creating content that sells, builds trust, and stands out online is a full-time job (plus nights and weekends). And guess who’s the creative director, the strategist, the producer, the editor, the accountant, and the therapist? You.
2. Your biggest competition isn’t other creators – it’s burnout.
You’ll get in your own head. You’ll post something and hear crickets. You’ll question your value. And when your creativity is your income, the pressure is relentless. Burnout will sneak in disguised as productivity.
3. The algorithm is not your friend.
It’s not personal. It’s code. It changes. Constantly. And if you hinge your value on how a reel performs, you’re setting yourself up for disappointment. Focus on connection, not just clicks.
4. Saying no is a growth strategy.
At the start, you’ll be tempted to say yes to everything. But not every brand deserves your creative energy, especially not the ones offering exposure instead of payment. Respect your own time and trust that better opportunities come from clear boundaries.
5. Your friends and family won’t get it (and that’s fine).
They might think you “just take photos” or “post on Instagram for a living.” You don’t owe anyone an explanation. Let your work do the talking. Find a creator community that gets the highs and the panic spirals.
6. It’s the most rewarding chaos you’ll ever sign up for.
There’s nothing like building something from scratch and watching it grow. It’s hard, it’s weird, and it’s wildly fulfilling. You just have to ride the rollercoaster and scream through the scary bits.
